Evaluate the performance of beverage company sales representatives in the west of the country based on the data envelopment analysis model

Evaluate the performance of beverage company sales representatives in the west of the country based on the data envelopment analysis model


Evaluate the performance of beverage company sales representatives in the west of the country based on the data envelopment analysis model

نوع: Type: thesis

مقطع: Segment: masters

عنوان: Title: Evaluate the performance of beverage company sales representatives in the west of the country based on the data envelopment analysis model

ارائه دهنده: Provider: seyed majid hosseini karim

اساتید راهنما: Supervisors: dr amirsaman kheirkhah

اساتید مشاور: Advisory Professors:

اساتید ممتحن یا داور: Examining professors or referees: dr parvaneh samoei & dr nafiseh soleimani

زمان و تاریخ ارائه: Time and date of presentation: 27 october 2021

مکان ارائه: Place of presentation: Virtual site room 6

چکیده: Abstract: The world of sales is becoming more complex and competitive every day, this issue has made the discussion of sales performance one of the hot topics in this field, especially in organizational sales, this issue is much more important. There are many factors that affect sales performance that must be managed to improve the organization's sales. Considering the importance of sales representatives' performance and its impact on the success of various companies and organizations, the purpose of this study was to evaluate the performance beverage company sales representatives in the west of the country based on data envelopment analysis model. Data envelopment analysis method was used to conduct this study. The data of this study were extracted from the information system of the West and Northwest office's Representatives of the studied beverage company in Hamedan. This office covers 25 sales representatives, 5 of which were excluded from the study due to lack of inclusion criteria, and the research was conducted by reviewing 20 representatives. The model inputs in the present study included the population living in the area covered by the sales representative, the climate of the area covered, the sales team and facilities, the variety of sales and the salaries of the staff working in the sales representative. The outputs of the model included the sales of the first, second 6 months and the annual sales of the representative in 2020 and the number of new sales agents attracted by the representatives. GAMS was used to analyze the obtained data. The results of the study show that out of the 20 agencies studied, 10 agencies are efficient and the other agencies are inefficient. On the other hand, the results show that the best inputs do not necessarily lead to the highest sales and higher performance. For example, Saveh representative, despite having the smallest population covered, has the highest efficiency in terms of sales compared to input sources. Finally, the ranking of sales agencies showed that the highest efficiency rank is related to Saveh agency with an efficiency coefficient of 1.65 and the lowest efficiency rating is related to Tabriz agency with an efficiency coefficient of 0.79. In this study, with the data envelopment analysis approach, the sales performance of sales representatives was examined based on key indicators of sales performance. The results showed that different criteria have different effects on the representatives' sales. Thus, in order to examine the performance of sales representatives, all these criteria should be considered, and in order to achieve a correct analysis of the performance of these representatives, the effect of performance criteria on each other should also be considered

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